Swaad Walaa was founded by husband-wife duo Asif Ahmedi & Ruhi Perween with a simple dream — to revive India’s lost, authentic flavors. Starting from their kitchen with Aloo Barfi, a soft, desi ghee sweet rooted in heritage, they created more than just a product — they sparked a movement. Made with pure ghee, organic ingredients, and no preservatives, every bite celebrates purity, tradition, and real swaad. Their mission: to grow into a ₹5 crore brand in one year — one happy, health-conscious customer at a time.

At Swaad Walaa, we believe that real taste doesn’t come from machines – it comes from memories, traditions, and the warmth of a home kitchen.

That’s why our Aloo Barfi isn’t mass-produced. It’s made in small batches, right from our home, using pure desi ghee, premium-quality ingredients, and recipes passed down from generations.

It’s a symbol of our values: purity, tradition, and love.

At Swaad Walaa, we don’t let machines replace memories. Every piece of our Aloo Barfi is lovingly handcrafted, using age-old techniques just like our dadi-nani did. From boiling potatoes to slow-cooking in pure desi ghee, each step is done with patience and care — no factory shortcuts. The golden crust, the soft center, the rich aroma — it’s not just a sweet, it’s a taste of tradition. Our mission? To revive the lost flavor of homemade Indian mithai — one bite, one memory at a time.